Direction Research Ireland - Market Research Solutions

About Us

Direction Research Group is a collaborative effort of experienced suppliers of market research services across the globe. Consisting of experts in different fields and providers of market research services and processes our focus has been using technology to enhance market research processes and solutions.

Brian Cooney
Brian Cooney is founder and CEO of Direction Research and holds a B.Sc in Applied Mathematical Sciences from Dublin City University. Brian has been involved in market research since 1986 and has extensive experience establishing data analysis functions, call centres, data gathering related functions including Face-to-Face, CATI, CAPI and on-line operations for various companies. He has worked on many large-scale projects in a lead role for a variety of clients including Vodafone, Eircom, Aer Rianta, Green Property, Bord Fáilte, Bank of Ireland and AIB.

Brian has held senior positions with large and respected market research companies operating in Ireland including Irish Marketing Surveys and Lansdowne Market Research. His particular strengths lie in the establishment and running of new projects and helping clients to better understand their customers and markets.

He is a member of both the Marketing Institute of Ireland and the Irish Computer Society. Brian has just completed a Masters in International Business at Trinity College (Graduated in November 2007). With modules in Babson College, Boston and IMD Lausanne, Switzerland, the masters programme had an emphasis on marketing, understanding customer needs and examining market entry strategies and trends in the global marketplace.

Gerry Conyngham M.Sc.
Gerry is a statistician. He also lectures in Survey Design, Statistics and Operations Research in the Business School in Dublin City University. He has extensive experience of designing and implementing large sample surveys in Industry and Education. He also has extensive operations research expertise and is an experienced problem solver.

Aidan Cooney
Aidan Cooney is a seasoned journalist, broadcaster and presenter. He is currently a presenter of Ireland AM, Ireland's only TV breakfast show which can be seen every morning on TV3. He also has a weekly Saturday afternoon sports show on Q102, Dublin's top radio station. In addition to being a founding director of the Direction Research Group he has other business interests in printing and publishing.

Having operated in the media arena since 1985, with his vast experience he is well positioned to helping clients with media related matters including, marketing, sponsorship, PR and advertising.

Dr. Finian Buckley (BA, H. Dip in Ed., Ph.D)
Dr. Buckley is a practitioner and expert in Organisational Psychology and its application to management problems. Finian has extensive experience in the field and is a pioneer in this research arena.

Based on a career in academia, Finian has published many research articles and regularly contributes to conferences. In industry, his consultancy skills are in constant demand where he has worked on projects notably with McDonald's Restaurants, FAI, the ESB and recently the well publicized study on "The Psychological Effects of Commuting in Dublin".

He has worked on many survey projects, is also qualified in the use of statistical techniques and is a member quite a number of professional bodies including Irish, European and American Academies of Management and the

Jack Nagle
Graduate of University College, Cork, Trinity College Dublin, Dublin City University - Qualified in Computer Science, Statistics, MBA. Jack Nagle has worked as a consultant for the European Commission.

He previously worked for Baltimore Technologies since 1997 - involved in the establishment of Professional Services Division. Jack Nagle has worked on a number of large scale projects including the Revenue On-line Services for the Irish Revenue Commissioners.

Jack has 15 years experience in the management of major international projects in both Europe and the U.S. He has worked in a number of different areas in the IT sector at both a technical and business level. With a strong statistical analysis background combined with human factors research Jack holds a B.A with double honours in Applied Psychology from University College Cork. He is also qualified in Computer Science and Statistics, as well as an MBA graduate.

Brendan Boulter (DipAppSc, BSc(AppSc), MSc(MathSc), MIEEE)
Brendan Boulter is a graduate of Trinity College Dublin, Dublin Institute of Technology and Dublin City University. He has 15 years experience as a software engineer, manager, consultant and entrepreneur working in applied research and product development. He has authored many technology papers and has delivered them at international conferences in Europe and the USA.

He specializes in user-focused design, which involves the users in all stages of the product design lifecycle. User-centered design ensures a cost-effective use of expensive design & development resources and ultimately results in products that meet the exact requirements of the customer.

Brendan has successfully applied these techniques for Eurocontrol (European Air Traffic Control, the 3Com Corporation and Brainware (a Science e-learning product).